Why we use games to power impact and change

Transforming Lives Through the Power of Games

87% of organizations report higher engagement levels with game-based solutions compared to traditional methods

Games aren’t just about entertainment anymore.

They’re powerful tools for change, driving real impact in education, social services, and workplace development.

At the Institute of Games, we’ve seen firsthand how interactive experiences can transform learning, behavior, and community engagement.

Why leading organisations choose games

Education and Learning

Transform complex concepts into engaging experiences

Games tap into our natural inclination toward play, creating memorable learning experiences that stick. With 52% of schools now using video games in their curriculum, the evidence is clear: game-based learning works.

Real results:

  • 100% engagement rate in our business ethics program
  • 87% of students prefer game-based learning over traditional methods
  • 61% of teachers confirm positive impact on STEM education

Social Impact and Behavior Change

Create lasting change through immersive experiences

Our award-nominated game “Streets of My Town” demonstrates how games can transform community engagement:

“Why did I not know any of these services before playing this game? It really made these services feel so much easier to approach.” — Young player

Measured impact:

  • 100% of players report better understanding of support services
  • 87% find content more engaging in game format
  • Featured at international game development conferences

 

Social Impact and Behavior Change

Transform training into engaging experiences

The business world has discovered what we’ve known for years: games work. Studies show 89% of employees report increased productivity with gamified learning.

Our Proven Approach to Game Development

We don’t just create games – we create change. Our methodology ensures every project delivers meaningful impact while meeting the highest standards of responsible development.

1

Research and Discovery

2

Co-Design with Stakeholders

3

Prototype and Test

4

Measure and Refine

5

Deploy and Support

Evidence Based Design

  • Grounded in academic research
  • Expert collaboration
  • Regular impact assessment
  • Continuous improvement

Inclusive Development

  • Universal accessibility
  • Cultural sensitivity
  • Multiple learning pathways
  • Diverse user support

Quality & Safety Assured

  • Robust data protection
  • Clear learning objectives
  • Age-appropriate design
  • Regular security audits

Join Us in Making a Difference

We invite you to reach out and learn more about our impactful projects that harness the power of gaming for social good. Discover how the Institute of Games is transforming communities and fostering meaningful change through innovative game development.